Services

Form. Resolved.

Flexible support for automotive studios, design consultancies and mobility brands—from a focused modelling sprint to full programme leadership.

Creative automotive design

Design direction and concept development for exterior and interior programmes—from the first proportion study to a resolved design theme.

Alias concept modelling

Fast, design-sensitive 3D modelling that helps studios evaluate volume, stance, feature lines and surface intent early.

Production Class-A surfacing

High-quality surface development with continuity, feasibility and downstream production requirements built into every decision.

Digital design leadership

Experienced team direction, design reviews, workflow planning and hands-on delivery for time-critical studio programmes.

UX/UI design

Research-led digital product design spanning user journeys, wireframes, interface systems and interactive prototypes—resolved with clarity, consistency and visual precision.

Selected process case study · McLaren Automotive

765LT.
From intent
to Class-A.

A visual study of the exterior CAS development process—moving from design direction and Alias concept modelling through progressive surface refinement to production-quality Class-A.

ProgrammeMcLaren 765LT

RoleExterior CAS development

PlatformAutodesk Alias

ScopeConcept modelling · Class-A

Design evolution from McLaren 720S through the next-generation vignette to the 765LT — 01 / Programme contextBuilding a more focused Longtail identity from the 720S architecture.

Front and rear design-direction sketches for the McLaren 765LT — 02 / Design directionTranslating the creative theme into volumes, graphics and surface targets.

Alias development sequence

Eight views.
One continuous surface story.

The sequence exposes the working model—not just the finished object—showing how every viewing angle informs the next surface decision.

McLaren 765LT Alias side view with surface control lines — 01
**Package & proportion**
Establishing the side-view stance and the relationship between the core body, aero additions and technical package.

McLaren 765LT rear three-quarter Alias surface development — 02
**Rear volume**
Developing the rear-quarter mass, deck treatment and wing architecture while retaining the underlying design intent.

McLaren 765LT top view showing Alias surface construction — 03
**Plan-view control**
Reading the car from above to coordinate shoulder width, canopy, fender peaks and the flow into the rear deck.

McLaren 765LT front three-quarter digital surface model — 04
**Front-quarter resolution**
Refining the front fender, door cut, sill and aero surfaces as one controlled, continuous composition.

McLaren 765LT rear view Alias development model — 05
**Rear architecture**
Integrating the exhaust, lighting signature, mesh, diffuser and active aero into a precise technical hierarchy.

Two McLaren 765LT rear surface variants shown side by side — 06
**Variant review**
Comparing surface and graphic alternatives at full vehicle scale before committing to the final treatment.

Close-up of McLaren 765LT rear digital surface details — 07
**Detail resolution**
Tightening the interaction between lamp, exhaust, mesh and aero devices at the most visually dense area of the car.

Close-up of McLaren 765LT side surface construction — 08
**Surface refinement**
Carrying controlled highlights and Class-A continuity through the flank, intake, rocker and rear-quarter surfaces.

Production McLaren 765LT rear showing the resolved wing, exhaust, mesh and diffuser — Production resultDesign intent carried into every technical surface.

Digital experience

Interfaces shaped
with precision.

From research and user journeys to wireframes, interaction design and polished interface systems, the work connects product logic with a clear, engaging visual language.

ResearchWireframingUI systemsPrototyping

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Process

One thread from
intent to surface.

Discover

Design brief, proportions and creative ambition

Define

Theme selection and concept surface development

Develop

Alias refinement, feasibility and cross-functional reviews

Deliver

Production Class-A surfaces and design intent protection